Office

Location

364-366 Latrobe Terrace, NEWTOWN VIC 3220 - Property No 318813

Level

Included in Heritage Overlay

Statement of Significance

Statement of Significance

The commercial building at 364-366 Latrobe Terrace, has significance as a moderately intact Federation styled building in Newtown, reflecting commercial development in this locality in the early 20th century. The building is representative of Federation era commercial buildings constructed in Geelong at the time, being comparable to a select number of buildings in the central business district. Built in 1911 and probably substantially extended to reflect its current character and appearance in 1917, the building appears to be in good condition when viewed from the street.

The commercial building at 364-366 Latrobe Terrace is architecturally significant at a LOCAL level (AHC D.2). Although partially altered, it still demonstrates original design qualities of a Federation style. These qualities include a prominent parapet having a central curvilinear bay, concrete cappings and flanking parapet piers with projecting cornices and crowning by orbs, symmetrical composition and the two storey height. Other intact or appropriate qualities include the brick and render wall construction, parapeted gable roof form clad in corrugated sheet metal, vertical motifs and lower projecting cornices to the parapet piers, elaborate panel with the date "1917" in the central curvilinear parapet motif, paired timber framed double hung first floor windows with 6 paned upper sashes and two paned lower sashes, and the central incised first floor vertical motif.

The commercial building at 364-366 Latrobe Terrace, is historically significant at a LOCAL level (AHC A.4). It is a physical legacy of commercial development in this part of Newtown in the early 20th century. Initially built in 1911 and probably substantially extended in 1917 (to reflect its current character), the building served as a confectioner's and fruit shop until at least 1950.

Overall, the commercial building at 364-366 Latrobe Terrace is of LOCAL significance.

Recommendations

Heritage Overlay Schedule Controls

External Paint Controls: Yes

Internal Alteration Controls: No

Tree Controls: No

Outbuildings and/or Fences: No

Extent of Heritage Overlay & Significance

The HO apply to the whole of the site.

Other Recommendations:

Opportunities may be available to:

Remove any introduced overpainting on the front facade (using approved chemical method).

Replace the introduced ground floor shopfront with a reconstructed Federation era shopfront using any historical photographs of the building (or early photographs of comparable buildings that featured in News of the Week in 1911) as a guide.

Replace the introduced cantilevering verandah with a post-supported convex verandah using any historical photographs of the building (or early photographs of comparable buildings that featured in News of the Week in 1911) as a guide.

References

City of Newtown and Chilwell Rate Books 1860-1950, digital copies on CD, Geelong Heritage Centre.

Geelong Waterworks and Sewerage Trust Plan of Drainage 102_012 (Dec 1911).

D. Rowe & W. Jacobs, 'Geelong Verandah Study', prepared for the City of Greater Geelong, August 2006.

D. Rowe, 'Geelong C Citations' Study, prepared for the City of Greater Geelong, 2002.

Group

Commercial

Category

Office building