Carlton Hotel

STATEMENT OF SIGNIFICANCE

Historically, still active on a hotel site of 140 years duration and, with a small group including the Brittania and National hotels (1937), it represents a rationalization of the hotel industry under large corporate brewery ownership, both in Geelong and Victoria generally. It received extensive publicity in the Geelong press and was regarded as a mark of faith in the city's prosperity. The best of Geelong's designers and builders were set to work on the project which made it an unusual achievement for a statewide firm such as the Carlton Brewery. With the later, Britannia Hotel, it is one of a small group of hotels built in Geelong during the 1930s and one of two which has remained externally complete. The significance of this example is enhanced by the degree of its integrity throughout the building.

Architecturally, the Carlton Hotel is a prominent and externally intact example in the Streamlined Modern style, and is Geelong's best commercial example. It contributes to Precinct 2.3 as an individually important and prominent building, as are many of the sites in the precinct. Although not a primary contributor, it still possesses the parapeted articulated form of other buildings in the precinct

REFERENCES

RB 1920, 354; RB 1930, 388; D1935

GHRC Collection

INV 9.73, p.108

INV 12.76, p139, illust

IBID

RB 1937, 369 by the same architect?

INV 12.81, p 163

Mahlsedt & Elston, Insurance Planning Association Plans; plans for alterations to hotel held at GHRC.

RB 1920, 354; RB 1930, 388; D 1935

GHRC Collection

INV 9.73, p 108

INV 12.76, p.139, Illust.

RB 1937, 369 by the same architect.

Group

Commercial

Category

Hotel