Shops

Location

413-415 MT ALEXANDER ROAD ASCOT VALE, MOONEE VALLEY CITY

Level

Included in Heritage Overlay

Statement of Significance

What is significant?
The commercial building at 413 - 415 Mt Alexander Road, Ascot Vale is significant as a two storey, late Victorian Italianate commercial building ca.1886. The lower level is divided into two shopfronts, and the upper level is residences with a separate doorway located next to number 415. Significant features of the place include:
• The two-storey parapet form with ornate late Victorian Italianate styling and curved pediment nameplate to 415 with scrolls and prominent cornice, which says “F. Paul Established 1883”. Urns are missing from parapet.
• The first-floor stucco mouldings including a prominent cornice and expressed composite classical pilasters to each side and between the windows, which break the frontage into separate bays.
• The timber double hung sash windows with segmental arched architrave mouldings and keystones.
• The separate moulded timber entry door to the residences located next to number 415.
The alterations to the shopfronts at 413 and 415 are not significant.
How is it significant?
The two shopfronts and residences at 413-415 Mt Alexander Road, Ascot Vale are of local historic and architectural (representative) significance to the City of Moonee Valley.
Why is it significant?
413-415 Mt Alexander Road, Ascot Vale consists of two shopfronts and residences from circa 1886.  The building was constructed by the prominent local butcher Ferdinand Paul, who lived around the corner at 3 Bank Street. Both shops were operated by Paul as butcher’s shops at different times and when Paul moved to Werribee in 1915 it was taken over by Gilbertsons butchers.
The two shopfronts and residences in a two storey late Victorian Italianate building is historically significant. The intact building with altered shopfronts is representative of commercial buildings developed in Mt Alexander Road at a time when this was the centre of commercial and community activity in Ascot Vale. This section of Mt Alexander Road became a hub of the community with the building of the former Flemington and Essendon Borough Offices (1864) on the opposite side of Mt Alexander Road and the grand, gothic  E.S. & A. bank (1884) on the corner of Bank Street and Mt Alexander Road. (Criterion A & D)