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J. GADSDEN FACTORY (FORMER)

Other Name

Visy manufacturing

Location

36-38 CHARLES STREET,, COBURG NORTH VIC 3058 - Property No 36269

Level

Included in Heritage Overlay

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36-38 Charles Street, Coburg

Statement of Significance

What is significant?
The former J. Gadsden factory, comprising the distinctive arched-roof factory designed by the office of Harry A. and Frank L. Norris and constructed by 1956, at 36-38 Charles Street, is significant. The arched-roof form, external materials and detailing of the factory contributes to its significance. The front elevation to Charles Street, whichprovides a consistent architectural facade based on the Norris principles of wide overhanging roof with exposed tapered rafters, and a continuous horizontal band of windows and the open siting of the western end of the building, which enables the distinctive profile of the building to be appreciated are key elements that contribute to the significance of the place.

The adjacent covered entranceway and other buildings on this large site are not significant.

How is it significant?
The former J. Gadsden Factory at 36-38 Charles Street is of local historical and architectural significanceto Moreland City.

Why is it significant?
It is historically significant as a building associated with the significant post-war expansion of manufacturing in Coburg promoted by the availability of large sites and the advantage of the proximity of housing for employees. This building, constructed by 1956 represents the beginnnings of the J. Gadsden complex on this site, which was considerably expanded throughout the 1960s and 1970s. It has important associations with J. Gadsden company, which was known for its innovative steel and aluminium can making processes for food and beverage storage. (Criteria A & H)

It is architecturally and technically significant for its arched roof designed by prominent and innovative architects Harry A and Frank L Norris. It is notable as one of the more intact examples ofthe arched-rooffactory buildings designed in the immediate post war years by Norris, several of which have been demolished or altered almost beyond recognition, and this is only example in Moreland. (CriteriaF & B)

Group