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IRENE LINGERIE FACTORY (FORMER)
Location5 PITT STREET,, BRUNSWICK EAST VIC 3057 - Property No 4780 LevelIncluded in Heritage Overlay |
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Statement of Significance
What is significant?
How is it significant?
Why is it significant?
Aesthetically, the former Irene Lingerie Factory is significant as a
fine and notably intact example of the 'Featurist' style of the late
1950s and early 1960s, whereby conventional modern buildings, often
with a simple block-like expression, were enlivened by fenestration
and applied ornament to create a lively decorative effect (AHC
Criterion F.1). Buildings of this style (including many examples
by Bridge, Hayden & Associates) tend to become dated very quickly,
with the result that many examples have been remodelled or renovated
in recent decades (AHC Criterion B.2). The former Irene
Lingerie factory is particularly notable for its external intactness,
including original signage of a type that was typical of the
architect's commercial work.
The former Irene Lingerie factory at 5 Pitt Street, Brunswick is a
two-storeyed sawtooth-roofed modernist brick factory expressed as a
box-like element, with alternating windows and solid spandrels,
elevated on a recessed plinth. It was erected in 1963-64 for Tena
Lingerie Pty Ltd, to the design of Polish-born and British-trained
architect Anthony Hayden.
The factory is of architectural and aesthetic significance to the
City of Moreland.
Architecturally, the former Irene Lingerie factory, with its
distinctive box-like expression and lively facade, is significant as a
notable example of the work of Anthony Hayden, a principal of the
prolific post-war commercial architecture firm of Bridge, Hayden &
Associates (AHC Criterion H.1).
Group
Manufacturing and Processing
Category
Factory/ Plant